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SF Small Business Week. Celebrate Small Business.


Postmates: Modernizing Brick and Mortar Retail Through On-Demand Technologies

We’ve asked some of our #SFSBW2019 sponsors to share their insights, and how they help small business flourish in San Francisco. Today we hear from Vikrum Aiyer, Vice President of Postmates.

postmates san francisco small business week

What is Postmates’ Mission?

Unlock the best of our neighborhoods, by delivering anything, anytime, anywhere. Through the power of an app: Postmate it!

How does your organization support and engage the small business community?

Some e-Commerce companies build wholesale warehouses in your cities. Postmates treats the whole city as the warehouse and gives local merchants the tools they need to distribute their goods.

What tools and resources has Postmates created to help small businesses tap into new opportunities to reach new customers, increase their revenue, and grow their business?

On-demand technologies provide a way for brick and mortar retail to modernize and compete in the 21st century by plugging them into a smart algorithm and a vast courier network that expands their reach and connects customers to on-demand convenience.

What are the trends you see when you think about the small business marketplace, and how will these trends shape the future of small business?

According to our 2018 Economic Impact Report, local retail that uses on-demand tools to grow their sales have seen a 3.7X increase in sales compared to those who haven’t. In San Francisco that retail boost is even higher at 10 times the sales — a critical number in the way local merchants compete in the era of eCommerce given the retail environment in SF has been experiencing headwinds.

Can you share one brief story about how Postmates is helping San Francisco businesses thrive?

“Since joining Postmates, Cheers Market has grown over 300 percent. By utilizing the on-demand services, we have been able to gain new customers as well as learn the new trend hitting the industry. Due to the on-demand business, we’ve had the opportunity to expand not only in Northern California but also in Southern California. Postmates has truly helped small businesses like mine by giving us the power of a delivery fleet, as well as marketing that attracts customers that would have never found us.” — Rahim Ali, owner of the Cordova Market & Deli

What words of advice or wisdom would you like to share with small business owners?

Bring the analog world of your inventory, your ingredients, and your items into the digital by using on-demand — and tap into a brand-new customer base.

Connect with Postmates:

Website | Blog | Facebook | Twitter | LinkedIn