Postmates: Modernizing Brick and Mortar Retail Through On-Demand Technologies
We’ve asked some of our #SFSBW2019 sponsors to share their insights, and how they help small business flourish in San Francisco. Today we hear from Vikrum Aiyer, Vice President of Postmates.
Unlock the best of our neighborhoods, by delivering anything, anytime, anywhere. Through the power of an app: Postmate it!
Some e-Commerce companies build wholesale warehouses in your cities. Postmates treats the whole city as the warehouse and gives local merchants the tools they need to distribute their goods.
On-demand technologies provide a way for brick and mortar retail to modernize and compete in the 21st century by plugging them into a smart algorithm and a vast courier network that expands their reach and connects customers to on-demand convenience.
According to our 2018 Economic Impact Report, local retail that uses on-demand tools to grow their sales have seen a 3.7X increase in sales compared to those who haven’t. In San Francisco that retail boost is even higher at 10 times the sales — a critical number in the way local merchants compete in the era of eCommerce given the retail environment in SF has been experiencing headwinds.
“Since joining Postmates, Cheers Market has grown over 300 percent. By utilizing the on-demand services, we have been able to gain new customers as well as learn the new trend hitting the industry. Due to the on-demand business, we’ve had the opportunity to expand not only in Northern California but also in Southern California. Postmates has truly helped small businesses like mine by giving us the power of a delivery fleet, as well as marketing that attracts customers that would have never found us.” — Rahim Ali, owner of the Cordova Market & Deli
Bring the analog world of your inventory, your ingredients, and your items into the digital by using on-demand — and tap into a brand-new customer base.