Technology is an engine for business growth. #SFSBW2015 Interview with Comcast Business
#SFSBW2015 asked our sponsors to share insights, best practices, and examples of how they help small business owners flourish. Today we talk to Frank Ortiz, Director Small Business Sales, Comcast Business.
What is your company’s mission?
Comcast Business offers Ethernet, Internet, Wi-Fi, TV and Voice solutions to help organizations of all sizes transform their business with gigabit speeds and the most advanced communications
Today’s hyper-competitive marketplace is presenting new challenges and opportunities to many businesses. Has your company changed its approach to doing business to address the changing market? If so, how?
Yes, Comcast Business is committed to delivering on the promise of providing customers the most reliable data, voice, and TV services that consistently exceed expectations. Part of this process involves identifying the needs of our customers and developing and providing them with services and network solutions that best meet their unique situation. Whether customers need reliable, high-speed Internet to manage data-intensive activities like video conferencing, running a customer relationship management solution, or sharing large media files via email, we are able to map out a solution that allows them to do business better.
What is your company doing to help small businesses compete in today’s market?
Businesses of all sizes are constantly seeking ways to do more with less and one way small and mid-sized companies can compete with large enterprises is through the use of cloud-based business applications. The cloud offers small businesses a chance to leverage sophisticated business software without the expense of buying and maintaining it and gives smaller, smarter players an opportunity to level the playing field against bigger competitors. The advanced telecommunications solutions that Comcast Business provides to its customers enable them to reliable connect to these services, save money, increase efficiency and focus on other important projects.
What are the trends you see when you think about the small business marketplace, and how will these trends shape the future of small business?
One example of a major trend we have seen recently is the importance of Wi-Fi for small businesses. In a 2014 survey of more than 600 small business IT decision makers, we found that 65 percent reported that offering Wi-Fi encouraged repeat business, and 55 percent said that it brings in new customers. Ninety-three percent of these decision makers also believe that having strong Wi-Fi access increases employee productivity. This type of access will become the new norm and businesses that don’t follow the trend will be at a disadvantage. One way we have responded to this trend directly is through the launch of the Comcast Business Wireless Gateway, which provides both private and public Wi-Fi from a single device, allowing small businesses to deliver private Wi-Fi for employees while offering a separate public Wi-Fi connection to customers.
Can you share one brief story about how your company is helping San Francisco businesses thrive?
We stand by the belief that technology helps smaller businesses to compete with larger competitors and is an engine for business growth. Through a continued effort to expand our network and the businesses that we can reach with our advanced telecommunications services, Comcast Business continues to level the playing field for companies that are taking advantage of the benefits that technology has to offer. Just last month, we announced a significant expansion of our multi-gigabit Ethernet service to three business parks in the East Bay, allowing us to server more than 1,500 businesses in the community.
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