“We support all business, big and small.” #SFSBW Interview with the San Francisco Chamber of Commerce
#SFSBW2015 asked small business owners and some of the organizations that support them throughout the year to share insights, best practices, stories and resources to help small businesses flourish in today’s marketplace.
Today we hear from Taryn Taddeo, Director, Small Business & Strategic Partnerships, San Francisco Chamber of Commerce.
Tell us about your organization.
A private nonprofit organization, San Francisco Chamber of Commerce is our city’s largest and most vibrant business network.
What is the Chamber doing to help small business owners navigate today’s increasingly competitive marketplace?
We just launched Small Business University, a program dedicated to helping small businesses thrive in San Francisco. The programs hosts events and workshops that will provide small business owners with the resources and information they need to succeed in a changing, dynamic marketplace. We also administer the Small Business Advisory Council, which serves as the “voice” of small businesses. In addition, the Chamber has been a longtime supporter of small businesses in San Francisco. 1,000 of our members are small businesses.
What is the Chamber doing to attract and support new and younger small business owners who are starting out today? What are you doing to bridge the gap between old and new businesses?
We support all business, big and small. This means that we help small businesses navigate how to start and maintain a small business in San Francisco by being the liaison between them and City Hall. Our in-house public policy team makes us integral to their understanding of regulations, policy updates, and other essential need-to-know items.
Many organizations struggle to keep up with the changes in technology, branding, and social media. Please describe one of your organization’s innovations. How has this enhanced way you reach and serve your clients or members?
The Chamber is going through an exciting time. We have strategically created brand-new communications and marketing teams in order to stay up-to-date with the constantly changing pulse of modern day San Francisco, the Bay Area, and the world. We’re excited to soon be launching new social media campaigns, promoting new initiatives between big and small businesses, and more.
What is one lesson you would like to share with small business owners—especially those who are struggling to change the way they do business in the current climate?
Technology today—especially in and around our city—continues to provide unique and new ways to engage. We’ve made a point to engage with and utilize software, technology, and apps that contribute to our city’s changing marketplace.
What is the most important belief or principle that guides your work and the trajectory of your organization?
Our mission is to attract, develop, support and protect local business through our three pillars of prosperity: Advocacy, Businesses Development, and Economic Development.
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