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SF Small Business Week. Celebrate Small Business.


“You have to evolve and anticipate change.” #SFSBW2015 Interview with SF Parking

#SFSBW2015 asked small business owners and the organizations that support them throughout the year to share insights, best practices, stories and resources to help small business owners flourish.

Today we hear from Patricia Rodriguez, Managing Member, SF Parking.

Tell us about your business in one sentence.

Parking management.

San Francisco is changing, and the small business customer base is changing. What changes are you seeing in your customer base? 

Lorena Roman and Patricia Rodriguez

Lorena Roman and Patricia Rodriguez

The demographics are heading toward a younger very educated customer base.

What specific business strategies have you implemented to build loyalty and enhance your ability to serve the newer generation of customers?

My business borders on a commodity in SF, but definitely making payment or access via the internet is where the business is heading.

What marketing tactics and strategies have been most successful for your business in this new environment?

Exposure/alignment to new parking concepts, like parking companies SpotOn and Luxe.

What is the one lesson you would like to share with other small business owners—especially those who are struggling to change the way they do business in the current climate?

You have to evolve and anticipate change, if not it’s too late to adjust once the business climate is different.  Also always keep your books solid–that’s old school business 101.

What is it about running a small business brings you joy and satisfaction?            

The flexibility to enjoy my family and the sense of contributing to fabric and history of SF.