“You learn something from everyone you encounter.” #SFSBW2015 Interview with Potluck Consulting
#SFSBW2015 asked small business owners and the organizations that support them throughout the year to share insights, best practices, stories and resources to help small business owners flourish.
Today we hear from Rose Souders, CEO, Potluck Consulting.
Tell us about your business in one sentence.
Potluck Consulting is a Bay Area online marketing company that specializes in strategy and implementation for e-mail marketing, content development (blogging), search engine optimization (SEO), and social media.
San Francisco is changing, and the small business customer base is changing. What changes are you seeing in your customer base?
As the online world evolves, so does our marketing needs. A visual content strategy has become the number one concern among many of my clients. There seems to be less of a concern about driving traffic to their site by using Facebook and Twitter and more interest in provoking engagement via Instagram and Pinterest (interesting!).
What specific business strategies have you implemented to build loyalty and enhance your ability to serve the newer generation of customers?
Potluck Consulting is all about the “Inner Circle”. I have built relationships with a tight knit group of skilled professionals that I can collaborate with on projects with. This is key to my business! Each one of my colleagues brings something different and unique to the potluck (pun intended!). Our ability to communicate well, work efficiently together, and mutually care for our clients is how we’re able to stay ahead and keep our current and potential customers happy.
What marketing tactics and strategies have been most successful for your business in this new environment?
For Potluck Consulting, our strong social media presence has played a key part in our marketing strategy. We’re doing our best to produce thoughtful and useful content for our followers, which in turn serves as both a portfolio to show the type of work we’re doing and also is a way for us to see who is interested in our work, giving us an opportunity to reach out. We use Twitter A LOT.
What is the one lesson you would like to share with other small business owners—especially those who are struggling to change the way they do business in the current climate?
If your marketing budget is small, focus on two things and do those two things well. Don’t worry what other people are saying and doing. Always look at your analytics and continue to do what works well for your business. Trial and error!
What is it about running a small business brings you joy and satisfaction?
Running a small business is largely about building relationships. I love that my job allows me to meet and work with new people from all walks of life. You really learn something from everyone you encounter.
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